Coaching for contractors & home services
We were contractors. Now we coach them.
We don't coach from a textbook. We coach from the seat you're sitting in, and we help you build a business that runs without running you.
Built for the trades Construction, home repair, home improvement, HVAC, plumbing, roofing, painting, electrical, remodeling, landscaping
Sound familiar?
Owners can feel like they're alone, trying to find the way.
- Spending too much time at work?
- Missing family events?
- Profit not where you want it?
- Feel like you have to do everything yourself?
Wearing all the hats is no longer a badge of honor. Smart owners learn to use their resources to build a better business.
We've been where you are
Coaching from the seat you're sitting in.
BlueStone is run by Shauna and Bob Parsons. We coach from experience building, growing, and selling a home‑services company.
Shauna Parsons
Founder & Coach
Started, grew, and sold a home repair company with a strong team, real culture, and a top‑notch reputation.
Bob Parsons
Coach
Decades of construction and training experience: growing crews, building managers, and developing winning teams.
What we work on with owners.
Sales
- Increasing sales
- Effective call conversions
- Sales system and management
People
- Training and development
- Hiring and turnover
- Building great managers
Operations and profit
- Operational efficiency
- Planning for profit
During our time working together, our business went from operating at a loss to achieving consistent double-digit profitability. Our revenue nearly tripled, our staffing stabilized, and Shauna supported us through the successful acquisition of our company.
Take BlueStone for a test drive.
A 30–45 minute conversation. Ask anything, see if it's a fit. No pressure.